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عمومی::
پیوستگی برند
r Ameritest Brand linkage, attention, motivation, communication, flow of attention and emo- tion through the commercial
r Ipsos ASI Recall, attention, brand linkage, persuasion (brand switch, purchase probability), communication
This type of test sometimes is called a brand linkage test.
r Among those aware of the campaign, correct brand linkage to UPS was 95 to 98 percent across all audiences (compared to a historical average of 20 to 40 percent for past UPS advertising).
brand linkage test, p. 599 break-even analysis, p. 602 carryover effects, p. 606 circulation, p. 605
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